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Essays
Before I became a marketing scholar, I wanted to be a journalist. From time to time, I pretend to have followed that route and write decidedly non-academic essays about the state of business & the world. (Mostly the latter.) A few have even been published by well-respected media outlets!
Before I became a marketing scholar, I wanted to be a journalist. From time to time, I pretend to have followed that route and write decidedly non-academic essays about the state of business & the world. (Mostly the latter.) A few have even been published by well-respected media outlets!
MEDIUM.COM
MEDIUM.COM
Twenty Years (and 10k Cites) of “EWOM”: A Definitely Personal History of One of Digital Marketing’s Fundamental Forces. Published in MEDIUM, January 2024.
Link: https://medium.com/@proftht/twenty-years-and-10k-cites-of-ewom-3e07aef315d8
Why the “Buzz Economy” is Not a Sustainable Business Model. Or: How (Supposedly) Sure Hits are Endangering the Film Industry. Published in MEDIUM, November 2013.
Link: https://medium.com/@proftht/370e2f8eb432
Eine Filmreise nach Nachkriegsdeutschland. Von einer Lichtgestalt, Muff und Nico Hofmann (der eigentlich gar nichts damit zu tun hat). Published in MEDIUM, October 2015.
Link: https://medium.com/@proftht/eine-filmreise-nach-nachkriegsdeutschland-9bc98670b4cc
epd film
epd film
Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden. Published in epd Film, 9/2013, pages 32-37. Link: https://www.marketingcenter.de/sites/mcm/files/downloads/news/2013/hennig-thurau_epdfilm_2013-vom-buzz-getrieben.pdf
Wovon träumt das Metaverse. Über Vision, Wirklichkeit und virtuelle Lichtspielhäuser. With Lisa Gotto. Published in epd Film, 10/2022, pages 29-34. Link: https://www.epd-film.de/themen/wovon-traeumt-das-metaverse
The Conversation
The Conversation
The Hobbit box set released – and finally, the Jackson saga is over. With Tom von Laer. Published in The Conversation, April 2015. Link: https://theconversation.com/the-hobbit-box-set-released-and-finally-the-jackson-saga-is-over-37143
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